Both are strong choices. The short answer: pick Keap if you are established service businesses automating follow-up. Pick Nimble if you are networkers and relationship-driven sellers.
| Keap | Nimble | |
|---|---|---|
| In one line | CRM plus marketing automation built for small service businesses, formerly Infusionsoft. | Relationship-focused CRM that enriches contacts from social profiles. |
| Pricing | From $249/mo | From $24.90/user/mo |
| Free tier | No | No |
| Best for | Established service businesses automating follow-up | Networkers and relationship-driven sellers |
| Category | CRM | CRM |
| Website | keap.com | nimble.com |
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