Both are strong choices. The short answer: pick Keap if you are established service businesses automating follow-up. Pick Freshsales if you are teams that want AI lead scoring cheap.
| Keap | Freshsales | |
|---|---|---|
| In one line | CRM plus marketing automation built for small service businesses, formerly Infusionsoft. | AI-assisted CRM from Freshworks with built-in phone and email. |
| Pricing | From $249/mo | Free plan; from $9/user/mo |
| Free tier | No | Yes |
| Best for | Established service businesses automating follow-up | Teams that want AI lead scoring cheap |
| Category | CRM | CRM |
| Website | keap.com | freshworks.com/crm |
Keap details Freshsales details