Both are strong choices. The short answer: pick Keap if you are established service businesses automating follow-up. Pick Folk if you are agencies and founders managing warm networks.
| Keap | Folk | |
|---|---|---|
| In one line | CRM plus marketing automation built for small service businesses, formerly Infusionsoft. | A lightweight CRM for relationships, intros and partnerships. |
| Pricing | From $249/mo | From $20/user/mo |
| Free tier | No | No |
| Best for | Established service businesses automating follow-up | Agencies and founders managing warm networks |
| Category | CRM | CRM |
| Website | keap.com | folk.app |
PipedriveSalesforceZoho CRMClosemonday CRMFreshsalesCopperNimble