Both are strong choices. The short answer: pick Keap if you are established service businesses automating follow-up. Pick Close if you are sales teams doing high call volume.
| Keap | Close | |
|---|---|---|
| In one line | CRM plus marketing automation built for small service businesses, formerly Infusionsoft. | A CRM with calling, SMS and email built in for high-velocity inside sales. |
| Pricing | From $249/mo | From $19/user/mo |
| Free tier | No | No |
| Best for | Established service businesses automating follow-up | Sales teams doing high call volume |
| Category | CRM | CRM |
| Website | keap.com | close.com |
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