Both are strong choices. The short answer: pick Keap if you are established service businesses automating follow-up. Pick Attio if you are startups that want a CRM as flexible as a spreadsheet.
| Keap | Attio | |
|---|---|---|
| In one line | CRM plus marketing automation built for small service businesses, formerly Infusionsoft. | The modern, data-model-flexible CRM loved by startups. |
| Pricing | From $249/mo | Free plan; from $29/user/mo |
| Free tier | No | Yes |
| Best for | Established service businesses automating follow-up | Startups that want a CRM as flexible as a spreadsheet |
| Category | CRM | CRM |
| Website | keap.com | attio.com |
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