Both are strong choices. The short answer: pick Freshsales if you are teams that want AI lead scoring cheap. Pick Keap if you are established service businesses automating follow-up.
| Freshsales | Keap | |
|---|---|---|
| In one line | AI-assisted CRM from Freshworks with built-in phone and email. | CRM plus marketing automation built for small service businesses, formerly Infusionsoft. |
| Pricing | Free plan; from $9/user/mo | From $249/mo |
| Free tier | Yes | No |
| Best for | Teams that want AI lead scoring cheap | Established service businesses automating follow-up |
| Category | CRM | CRM |
| Website | freshworks.com/crm | keap.com |
Freshsales details Keap details