Both are strong choices. The short answer: pick Folk if you are agencies and founders managing warm networks. Pick Keap if you are established service businesses automating follow-up.
| Folk | Keap | |
|---|---|---|
| In one line | A lightweight CRM for relationships, intros and partnerships. | CRM plus marketing automation built for small service businesses, formerly Infusionsoft. |
| Pricing | From $20/user/mo | From $249/mo |
| Free tier | No | No |
| Best for | Agencies and founders managing warm networks | Established service businesses automating follow-up |
| Category | CRM | CRM |
| Website | folk.app | keap.com |
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