Both are strong choices. The short answer: pick Folk if you are agencies and founders managing warm networks. Pick Attio if you are startups that want a CRM as flexible as a spreadsheet.
| Folk | Attio | |
|---|---|---|
| In one line | A lightweight CRM for relationships, intros and partnerships. | The modern, data-model-flexible CRM loved by startups. |
| Pricing | From $20/user/mo | Free plan; from $29/user/mo |
| Free tier | No | Yes |
| Best for | Agencies and founders managing warm networks | Startups that want a CRM as flexible as a spreadsheet |
| Category | CRM | CRM |
| Website | folk.app | attio.com |
PipedriveSalesforceZoho CRMKeapClosemonday CRMFreshsalesCopper