Both are strong choices. The short answer: pick Close if you are sales teams doing high call volume. Pick Keap if you are established service businesses automating follow-up.
| Close | Keap | |
|---|---|---|
| In one line | A CRM with calling, SMS and email built in for high-velocity inside sales. | CRM plus marketing automation built for small service businesses, formerly Infusionsoft. |
| Pricing | From $19/user/mo | From $249/mo |
| Free tier | No | No |
| Best for | Sales teams doing high call volume | Established service businesses automating follow-up |
| Category | CRM | CRM |
| Website | close.com | keap.com |
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