Both are strong choices. The short answer: pick Attio if you are startups that want a CRM as flexible as a spreadsheet. Pick Salesforce if you are teams that need deep customization and integrations.
| Attio | Salesforce | |
|---|---|---|
| In one line | The modern, data-model-flexible CRM loved by startups. | The enterprise-grade CRM standard with limitless customization. |
| Pricing | Free plan; from $29/user/mo | From $25/user/mo |
| Free tier | Yes | No |
| Best for | Startups that want a CRM as flexible as a spreadsheet | Teams that need deep customization and integrations |
| Category | CRM | CRM |
| Website | attio.com | salesforce.com |
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