Both are strong choices. The short answer: pick Attio if you are startups that want a CRM as flexible as a spreadsheet. Pick Keap if you are established service businesses automating follow-up.
| Attio | Keap | |
|---|---|---|
| In one line | The modern, data-model-flexible CRM loved by startups. | CRM plus marketing automation built for small service businesses, formerly Infusionsoft. |
| Pricing | Free plan; from $29/user/mo | From $249/mo |
| Free tier | Yes | No |
| Best for | Startups that want a CRM as flexible as a spreadsheet | Established service businesses automating follow-up |
| Category | CRM | CRM |
| Website | attio.com | keap.com |
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