Both are strong choices. The short answer: pick Attio if you are startups that want a CRM as flexible as a spreadsheet. Pick Folk if you are agencies and founders managing warm networks.
| Attio | Folk | |
|---|---|---|
| In one line | The modern, data-model-flexible CRM loved by startups. | A lightweight CRM for relationships, intros and partnerships. |
| Pricing | Free plan; from $29/user/mo | From $20/user/mo |
| Free tier | Yes | No |
| Best for | Startups that want a CRM as flexible as a spreadsheet | Agencies and founders managing warm networks |
| Category | CRM | CRM |
| Website | attio.com | folk.app |
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