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8 best Semrush alternatives in 2026

Looking for something like Semrush but with a different price point, feature set or vibe? These are the strongest SEO Tools alternatives in our directory, ranked.

1

Ahrefs

Industry-favorite backlink index and keyword research.

Best for: SEOs who live in link data and keyword gaps · Pricing: From $29/mo (Starter)
Semrush vs Ahrefs
2

Moz Pro

The original SEO suite with the Domain Authority metric.

Best for: Beginners learning SEO fundamentals · Pricing: From $39/mo
Semrush vs Moz Pro
3

Ubersuggest

Budget keyword research from Neil Patel.

Best for: Bootstrappers who need keyword ideas cheap · Pricing: From $12/mo; lifetime deals
Semrush vs Ubersuggest
4

Screaming Frog Free tier

The desktop crawler every technical SEO relies on.

Best for: Technical audits of any size site · Pricing: Free to 500 URLs; £199/yr
Semrush vs Screaming Frog
5

Surfer

Data-driven content optimization that scores your draft against the SERP.

Best for: Content teams optimizing articles to rank · Pricing: From $79/mo
Semrush vs Surfer
6

SE Ranking

Full SEO toolkit with accurate rank tracking at a fair price.

Best for: Agencies tracking many client keywords · Pricing: From $52/mo
Semrush vs SE Ranking
7

Mangools

Five friendly SEO tools including KWFinder.

Best for: Solo marketers who want simple keyword research · Pricing: From $29/mo
Semrush vs Mangools
8

Google Search Console Free tier

Google's own report card for your site's search performance.

Best for: Every website owner, no exceptions · Pricing: Free
Semrush vs Google Search Console