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Semrush vs Google Search Console: which should you pick in 2026?

Both are strong choices. The short answer: pick Semrush if you are marketing teams that want one SEO command center. Pick Google Search Console if you are every website owner, no exceptions.

SemrushGoogle Search Console
In one lineThe all-in-one visibility platform for SEO, ads and content.Google's own report card for your site's search performance.
PricingFrom $139.95/moFree
Free tierNoYes
Best forMarketing teams that want one SEO command centerEvery website owner, no exceptions
CategorySEO ToolsSEO Tools
Websitesemrush.comsearch.google.com/search-console

Semrush details Google Search Console details

Other options

AhrefsMoz ProUbersuggestScreaming FrogSurferSE RankingMangools