Both are strong choices. The short answer: pick Semrush if you are marketing teams that want one SEO command center. Pick Ahrefs if you are sEOs who live in link data and keyword gaps.
| Semrush | Ahrefs | |
|---|---|---|
| In one line | The all-in-one visibility platform for SEO, ads and content. | Industry-favorite backlink index and keyword research. |
| Pricing | From $139.95/mo | From $29/mo (Starter) |
| Free tier | No | No |
| Best for | Marketing teams that want one SEO command center | SEOs who live in link data and keyword gaps |
| Category | SEO Tools | SEO Tools |
| Website | semrush.com | ahrefs.com |
Semrush details Ahrefs details
Moz ProUbersuggestScreaming FrogSurferSE RankingMangoolsGoogle Search Console