Both are strong choices. The short answer: pick Ortto if you are visual thinkers mapping full journeys. Pick Drip if you are dTC brands outgrowing Mailchimp.
| Ortto | Drip | |
|---|---|---|
| In one line | Customer journeys, analytics and messaging in one canvas, formerly Autopilot. | Ecommerce-focused automation with deep segmentation. |
| Pricing | From $99/mo | From $39/mo |
| Free tier | No | No |
| Best for | Visual thinkers mapping full journeys | DTC brands outgrowing Mailchimp |
| Category | Marketing Automation | Marketing Automation |
| Website | ortto.com | drip.com |