Both are strong choices. The short answer: pick Drip if you are dTC brands outgrowing Mailchimp. Pick Ortto if you are visual thinkers mapping full journeys.
| Drip | Ortto | |
|---|---|---|
| In one line | Ecommerce-focused automation with deep segmentation. | Customer journeys, analytics and messaging in one canvas, formerly Autopilot. |
| Pricing | From $39/mo | From $99/mo |
| Free tier | No | No |
| Best for | DTC brands outgrowing Mailchimp | Visual thinkers mapping full journeys |
| Category | Marketing Automation | Marketing Automation |
| Website | drip.com | ortto.com |