Both are strong choices. The short answer: pick Drip if you are dTC brands outgrowing Mailchimp. Pick Marketo Engage if you are b2B enterprises with dedicated ops teams.
| Drip | Marketo Engage | |
|---|---|---|
| In one line | Ecommerce-focused automation with deep segmentation. | Adobe's enterprise marketing automation heavyweight. |
| Pricing | From $39/mo | Custom pricing |
| Free tier | No | No |
| Best for | DTC brands outgrowing Mailchimp | B2B enterprises with dedicated ops teams |
| Category | Marketing Automation | Marketing Automation |
| Website | drip.com | adobe.com/marketo |
Drip details Marketo Engage details