Both are strong choices. The short answer: pick Drip if you are dTC brands outgrowing Mailchimp. Pick Customer.io if you are saaS and product teams with event data.
| Drip | Customer.io | |
|---|---|---|
| In one line | Ecommerce-focused automation with deep segmentation. | Behavior-triggered messaging across email, push, SMS and in-app. |
| Pricing | From $39/mo | From $100/mo |
| Free tier | No | No |
| Best for | DTC brands outgrowing Mailchimp | SaaS and product teams with event data |
| Category | Marketing Automation | Marketing Automation |
| Website | drip.com | customer.io |
Drip details Customer.io details