Both are strong choices. The short answer: pick Customer.io if you are saaS and product teams with event data. Pick Drip if you are dTC brands outgrowing Mailchimp.
| Customer.io | Drip | |
|---|---|---|
| In one line | Behavior-triggered messaging across email, push, SMS and in-app. | Ecommerce-focused automation with deep segmentation. |
| Pricing | From $100/mo | From $39/mo |
| Free tier | No | No |
| Best for | SaaS and product teams with event data | DTC brands outgrowing Mailchimp |
| Category | Marketing Automation | Marketing Automation |
| Website | customer.io | drip.com |
Customer.io details Drip details