Both are strong choices. The short answer: pick ZoomInfo if you are enterprise sales and marketing data. Pick Lusha if you are reps grabbing direct dials on the fly.
| ZoomInfo | Lusha | |
|---|---|---|
| In one line | The enterprise B2B data and intent leader. | Fast contact data from a browser extension. |
| Pricing | Custom pricing | Free plan; from $19.90/user/mo |
| Free tier | No | Yes |
| Best for | Enterprise sales and marketing data | Reps grabbing direct dials on the fly |
| Category | Lead Generation & Data | Lead Generation & Data |
| Website | zoominfo.com | lusha.com |
ZoomInfo details Lusha details