Both are strong choices. The short answer: pick ZoomInfo if you are enterprise sales and marketing data. Pick Clay if you are growth teams automating account research.
| ZoomInfo | Clay | |
|---|---|---|
| In one line | The enterprise B2B data and intent leader. | Enrichment waterfalls and AI research agents in a spreadsheet. |
| Pricing | Custom pricing | Free plan; from $134/mo |
| Free tier | No | Yes |
| Best for | Enterprise sales and marketing data | Growth teams automating account research |
| Category | Lead Generation & Data | Lead Generation & Data |
| Website | zoominfo.com | clay.com |