Both are strong choices. The short answer: pick ZoomInfo if you are enterprise sales and marketing data. Pick Apollo.io if you are finding and emailing B2B prospects affordably.
| ZoomInfo | Apollo.io | |
|---|---|---|
| In one line | The enterprise B2B data and intent leader. | A 275M-contact database plus sequences in one platform. |
| Pricing | Custom pricing | Free plan; from $49/user/mo |
| Free tier | No | Yes |
| Best for | Enterprise sales and marketing data | Finding and emailing B2B prospects affordably |
| Category | Lead Generation & Data | Lead Generation & Data |
| Website | zoominfo.com | apollo.io |
ZoomInfo details Apollo.io details