Both are strong choices. The short answer: pick Zapier if you are non-technical automation between popular apps. Pick IFTTT if you are personal and smart-home automation.
| Zapier | IFTTT | |
|---|---|---|
| In one line | Connect 7,000+ apps with no-code automated workflows. | Simple applets connecting consumer apps and smart devices. |
| Pricing | Free plan; from $19.99/mo | Free plan; from $3.49/mo |
| Free tier | Yes | Yes |
| Best for | Non-technical automation between popular apps | Personal and smart-home automation |
| Category | Automation & Integration | Automation & Integration |
| Website | zapier.com | ifttt.com |