Wiza vs Apollo.io: which should you pick in 2026?

Both are strong choices. The short answer: pick Wiza if you are exporting LinkedIn searches with real emails. Pick Apollo.io if you are finding and emailing B2B prospects affordably.

WizaApollo.io
In one lineTurn Sales Navigator searches into verified email lists.A 275M-contact database plus sequences in one platform.
PricingFree plan; from $49/moFree plan; from $49/user/mo
Free tierYesYes
Best forExporting LinkedIn searches with real emailsFinding and emailing B2B prospects affordably
CategoryLead Generation & DataLead Generation & Data
Websitewiza.coapollo.io

Wiza details Apollo.io details

Other options

ClayHunterZoomInfoLushaClearbitPhantomBusterSeamless.AI