Both are strong choices. The short answer: pick SurveyMonkey if you are formal research and NPS programs. Pick Typeform if you are branded quizzes and lead forms.
| SurveyMonkey | Typeform | |
|---|---|---|
| In one line | The long-running standard for serious surveys. | Conversational one-question-at-a-time forms people enjoy. |
| Pricing | Free plan; from $25/user/mo | Free plan; from $29/mo |
| Free tier | Yes | Yes |
| Best for | Formal research and NPS programs | Branded quizzes and lead forms |
| Category | Forms & Surveys | Forms & Surveys |
| Website | surveymonkey.com | typeform.com |
SurveyMonkey details Typeform details