Both are strong choices. The short answer: pick SurveyMonkey if you are formal research and NPS programs. Pick Google Forms if you are quick internal surveys and signups.
| SurveyMonkey | Google Forms | |
|---|---|---|
| In one line | The long-running standard for serious surveys. | Free, fast, reliable forms in Google Workspace. |
| Pricing | Free plan; from $25/user/mo | Free |
| Free tier | Yes | Yes |
| Best for | Formal research and NPS programs | Quick internal surveys and signups |
| Category | Forms & Surveys | Forms & Surveys |
| Website | surveymonkey.com | forms.google.com |
SurveyMonkey details Google Forms details