Both are strong choices. The short answer: pick Smartlead if you are deliverability-focused cold emailers. Pick Instantly if you are agencies and founders running cold email volume.
| Smartlead | Instantly | |
|---|---|---|
| In one line | Cold email infrastructure with unibox and rotation. | Cold email at scale with unlimited sending accounts and warmup. |
| Pricing | From $39/mo | From $37/mo |
| Free tier | No | No |
| Best for | Deliverability-focused cold emailers | Agencies and founders running cold email volume |
| Category | Sales Engagement & Outreach | Sales Engagement & Outreach |
| Website | smartlead.ai | instantly.ai |
Smartlead details Instantly details