Both are strong choices. The short answer: pick PayPal if you are reaching buyers who prefer PayPal. Pick Square if you are in-person sellers and retail.
| PayPal | Square | |
|---|---|---|
| In one line | The checkout button shoppers already trust. | Card readers, POS and online payments for physical businesses. |
| Pricing | From 2.99% per transaction | Free POS; 2.6% + 10c in person |
| Free tier | Yes | Yes |
| Best for | Reaching buyers who prefer PayPal | In-person sellers and retail |
| Category | Payments & Invoicing | Payments & Invoicing |
| Website | paypal.com | squareup.com |