Both are strong choices. The short answer: pick Odoo if you are product and inventory businesses that outgrew spreadsheets. Pick HubSpot if you are growing teams that want best-in-class CRM plus room to scale.
| Odoo | HubSpot | |
|---|---|---|
| In one line | Open-source suite spanning CRM, ecommerce, inventory, accounting and manufacturing. | The inbound marketing pioneer with a genuinely free CRM and hubs for marketing, sales and service. |
| Pricing | One app free; from $25/user/mo | Free CRM; hubs from $15/user/mo |
| Free tier | Yes | Yes |
| Best for | Product and inventory businesses that outgrew spreadsheets | Growing teams that want best-in-class CRM plus room to scale |
| Category | All-in-One Platforms | All-in-One Platforms |
| Website | odoo.com | hubspot.com |