Metricool vs Publer: which should you pick in 2026?

Both are strong choices. The short answer: pick Metricool if you are data-minded solo marketers and agencies. Pick Publer if you are bulk schedulers on a budget.

MetricoolPubler
In one lineScheduling plus unusually good analytics and competitor tracking.Budget-friendly scheduler with bulk tools and AI.
PricingFree plan; from $18/moFree plan; from $9.60/mo
Free tierYesYes
Best forData-minded solo marketers and agenciesBulk schedulers on a budget
CategorySocial Media ManagementSocial Media Management
Websitemetricool.compubler.com

Metricool details Publer details

Other options

BufferHootsuiteSprout SocialLaterSocialBeeTypefully