Both are strong choices. The short answer: pick Metricool if you are data-minded solo marketers and agencies. Pick Hootsuite if you are bigger teams managing many accounts.
| Metricool | Hootsuite | |
|---|---|---|
| In one line | Scheduling plus unusually good analytics and competitor tracking. | The veteran social dashboard for teams and listening. |
| Pricing | Free plan; from $18/mo | From $99/mo |
| Free tier | Yes | No |
| Best for | Data-minded solo marketers and agencies | Bigger teams managing many accounts |
| Category | Social Media Management | Social Media Management |
| Website | metricool.com | hootsuite.com |
Metricool details Hootsuite details