Both are strong choices. The short answer: pick Make if you are complex multi-step automations at low cost. Pick IFTTT if you are personal and smart-home automation.
| Make | IFTTT | |
|---|---|---|
| In one line | Visual scenario builder with powerful branching, formerly Integromat. | Simple applets connecting consumer apps and smart devices. |
| Pricing | Free plan; from $9/mo | Free plan; from $3.49/mo |
| Free tier | Yes | Yes |
| Best for | Complex multi-step automations at low cost | Personal and smart-home automation |
| Category | Automation & Integration | Automation & Integration |
| Website | make.com | ifttt.com |