Lusha vs ZoomInfo: which should you pick in 2026?

Both are strong choices. The short answer: pick Lusha if you are reps grabbing direct dials on the fly. Pick ZoomInfo if you are enterprise sales and marketing data.

LushaZoomInfo
In one lineFast contact data from a browser extension.The enterprise B2B data and intent leader.
PricingFree plan; from $19.90/user/moCustom pricing
Free tierYesNo
Best forReps grabbing direct dials on the flyEnterprise sales and marketing data
CategoryLead Generation & DataLead Generation & Data
Websitelusha.comzoominfo.com

Lusha details ZoomInfo details

Other options

Apollo.ioClayHunterClearbitPhantomBusterWizaSeamless.AI