Lusha vs Apollo.io: which should you pick in 2026?

Both are strong choices. The short answer: pick Lusha if you are reps grabbing direct dials on the fly. Pick Apollo.io if you are finding and emailing B2B prospects affordably.

LushaApollo.io
In one lineFast contact data from a browser extension.A 275M-contact database plus sequences in one platform.
PricingFree plan; from $19.90/user/moFree plan; from $49/user/mo
Free tierYesYes
Best forReps grabbing direct dials on the flyFinding and emailing B2B prospects affordably
CategoryLead Generation & DataLead Generation & Data
Websitelusha.comapollo.io

Lusha details Apollo.io details

Other options

ClayHunterZoomInfoClearbitPhantomBusterWizaSeamless.AI