Both are strong choices. The short answer: pick Lemlist if you are creative personalization in outbound. Pick Instantly if you are agencies and founders running cold email volume.
| Lemlist | Instantly | |
|---|---|---|
| In one line | Personalized multichannel outreach with images and video. | Cold email at scale with unlimited sending accounts and warmup. |
| Pricing | From $32/mo | From $37/mo |
| Free tier | No | No |
| Best for | Creative personalization in outbound | Agencies and founders running cold email volume |
| Category | Sales Engagement & Outreach | Sales Engagement & Outreach |
| Website | lemlist.com | instantly.ai |
Lemlist details Instantly details