Kartra vs HubSpot: which should you pick in 2026?

Both are strong choices. The short answer: pick Kartra if you are coaches and course creators who sell through funnels. Pick HubSpot if you are growing teams that want best-in-class CRM plus room to scale.

KartraHubSpot
In one lineFunnels, email, memberships, checkout and video hosting for course and coaching businesses.The inbound marketing pioneer with a genuinely free CRM and hubs for marketing, sales and service.
PricingFrom $119/moFree CRM; hubs from $15/user/mo
Free tierNoYes
Best forCoaches and course creators who sell through funnelsGrowing teams that want best-in-class CRM plus room to scale
CategoryAll-in-One PlatformsAll-in-One Platforms
Websitekartra.comhubspot.com

Kartra details HubSpot details

Other options

GoHighLevelSysteme.ioZoho OneOdooBuilderall