Both are strong choices. The short answer: pick Instantly if you are agencies and founders running cold email volume. Pick Smartlead if you are deliverability-focused cold emailers.
| Instantly | Smartlead | |
|---|---|---|
| In one line | Cold email at scale with unlimited sending accounts and warmup. | Cold email infrastructure with unibox and rotation. |
| Pricing | From $37/mo | From $39/mo |
| Free tier | No | No |
| Best for | Agencies and founders running cold email volume | Deliverability-focused cold emailers |
| Category | Sales Engagement & Outreach | Sales Engagement & Outreach |
| Website | instantly.ai | smartlead.ai |
Instantly details Smartlead details