Instantly vs Lemlist: which should you pick in 2026?

Both are strong choices. The short answer: pick Instantly if you are agencies and founders running cold email volume. Pick Lemlist if you are creative personalization in outbound.

InstantlyLemlist
In one lineCold email at scale with unlimited sending accounts and warmup.Personalized multichannel outreach with images and video.
PricingFrom $37/moFrom $32/mo
Free tierNoNo
Best forAgencies and founders running cold email volumeCreative personalization in outbound
CategorySales Engagement & OutreachSales Engagement & Outreach
Websiteinstantly.ailemlist.com

Instantly details Lemlist details

Other options

SmartleadReply.ioWoodpeckerMailshakeOutreachSalesloft