Both are strong choices. The short answer: pick IFTTT if you are personal and smart-home automation. Pick Zapier if you are non-technical automation between popular apps.
| IFTTT | Zapier | |
|---|---|---|
| In one line | Simple applets connecting consumer apps and smart devices. | Connect 7,000+ apps with no-code automated workflows. |
| Pricing | Free plan; from $3.49/mo | Free plan; from $19.99/mo |
| Free tier | Yes | Yes |
| Best for | Personal and smart-home automation | Non-technical automation between popular apps |
| Category | Automation & Integration | Automation & Integration |
| Website | ifttt.com | zapier.com |