Both are strong choices. The short answer: pick Hootsuite if you are bigger teams managing many accounts. Pick Metricool if you are data-minded solo marketers and agencies.
| Hootsuite | Metricool | |
|---|---|---|
| In one line | The veteran social dashboard for teams and listening. | Scheduling plus unusually good analytics and competitor tracking. |
| Pricing | From $99/mo | Free plan; from $18/mo |
| Free tier | No | Yes |
| Best for | Bigger teams managing many accounts | Data-minded solo marketers and agencies |
| Category | Social Media Management | Social Media Management |
| Website | hootsuite.com | metricool.com |
Hootsuite details Metricool details