Both are strong choices. The short answer: pick Gumroad if you are creators selling ebooks, templates and files. Pick Ecwid if you are adding ecommerce to a site you already have.
| Gumroad | Ecwid | |
|---|---|---|
| In one line | The simplest way to sell digital products and memberships. | Add a store to any existing website in minutes. |
| Pricing | Free; 10% per sale | Free plan; from $25/mo |
| Free tier | Yes | Yes |
| Best for | Creators selling ebooks, templates and files | Adding ecommerce to a site you already have |
| Category | Ecommerce | Ecommerce |
| Website | gumroad.com | ecwid.com |