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Google Search Console vs Semrush: which should you pick in 2026?

Both are strong choices. The short answer: pick Google Search Console if you are every website owner, no exceptions. Pick Semrush if you are marketing teams that want one SEO command center.

Google Search ConsoleSemrush
In one lineGoogle's own report card for your site's search performance.The all-in-one visibility platform for SEO, ads and content.
PricingFreeFrom $139.95/mo
Free tierYesNo
Best forEvery website owner, no exceptionsMarketing teams that want one SEO command center
CategorySEO ToolsSEO Tools
Websitesearch.google.com/search-consolesemrush.com

Google Search Console details Semrush details

Other options

AhrefsMoz ProUbersuggestScreaming FrogSurferSE RankingMangools