Both are strong choices. The short answer: pick Google Forms if you are quick internal surveys and signups. Pick Typeform if you are branded quizzes and lead forms.
| Google Forms | Typeform | |
|---|---|---|
| In one line | Free, fast, reliable forms in Google Workspace. | Conversational one-question-at-a-time forms people enjoy. |
| Pricing | Free | Free plan; from $29/mo |
| Free tier | Yes | Yes |
| Best for | Quick internal surveys and signups | Branded quizzes and lead forms |
| Category | Forms & Surveys | Forms & Surveys |
| Website | forms.google.com | typeform.com |
Google Forms details Typeform details