Both are strong choices. The short answer: pick Google Business Profile if you are every local business, before anything else. Pick BrightLocal if you are agencies doing local SEO.
| Google Business Profile | BrightLocal | |
|---|---|---|
| In one line | Your free listing on Google Search and Maps. | Local SEO audits, rank tracking and citations. |
| Pricing | Free | From $39/mo |
| Free tier | Yes | No |
| Best for | Every local business, before anything else | Agencies doing local SEO |
| Category | Local Marketing & Reviews | Local Marketing & Reviews |
| Website | google.com/business | brightlocal.com |
Google Business Profile details BrightLocal details