Both are strong choices. The short answer: pick Figma if you are product and web design teams. Pick Canva if you are every small business making its own graphics.
| Figma | Canva | |
|---|---|---|
| In one line | Collaborative interface design in the browser. | The design tool for non-designers, from social posts to pitch decks. |
| Pricing | Free plan; from $16/seat/mo | Free plan; Pro from $15/mo |
| Free tier | Yes | Yes |
| Best for | Product and web design teams | Every small business making its own graphics |
| Category | Design & Creative | Design & Creative |
| Website | figma.com | canva.com |