Both are strong choices. The short answer: pick Clay if you are growth teams automating account research. Pick ZoomInfo if you are enterprise sales and marketing data.
| Clay | ZoomInfo | |
|---|---|---|
| In one line | Enrichment waterfalls and AI research agents in a spreadsheet. | The enterprise B2B data and intent leader. |
| Pricing | Free plan; from $134/mo | Custom pricing |
| Free tier | Yes | No |
| Best for | Growth teams automating account research | Enterprise sales and marketing data |
| Category | Lead Generation & Data | Lead Generation & Data |
| Website | clay.com | zoominfo.com |