Both are strong choices. The short answer: pick Clay if you are growth teams automating account research. Pick Lusha if you are reps grabbing direct dials on the fly.
| Clay | Lusha | |
|---|---|---|
| In one line | Enrichment waterfalls and AI research agents in a spreadsheet. | Fast contact data from a browser extension. |
| Pricing | Free plan; from $134/mo | Free plan; from $19.90/user/mo |
| Free tier | Yes | Yes |
| Best for | Growth teams automating account research | Reps grabbing direct dials on the fly |
| Category | Lead Generation & Data | Lead Generation & Data |
| Website | clay.com | lusha.com |