Both are strong choices. The short answer: pick Clay if you are growth teams automating account research. Pick Apollo.io if you are finding and emailing B2B prospects affordably.
| Clay | Apollo.io | |
|---|---|---|
| In one line | Enrichment waterfalls and AI research agents in a spreadsheet. | A 275M-contact database plus sequences in one platform. |
| Pricing | Free plan; from $134/mo | Free plan; from $49/user/mo |
| Free tier | Yes | Yes |
| Best for | Growth teams automating account research | Finding and emailing B2B prospects affordably |
| Category | Lead Generation & Data | Lead Generation & Data |
| Website | clay.com | apollo.io |
Clay details Apollo.io details