Both are strong choices. The short answer: pick Canva if you are every small business making its own graphics. Pick Figma if you are product and web design teams.
| Canva | Figma | |
|---|---|---|
| In one line | The design tool for non-designers, from social posts to pitch decks. | Collaborative interface design in the browser. |
| Pricing | Free plan; Pro from $15/mo | Free plan; from $16/seat/mo |
| Free tier | Yes | Yes |
| Best for | Every small business making its own graphics | Product and web design teams |
| Category | Design & Creative | Design & Creative |
| Website | canva.com | figma.com |